Bachelor of Arts in Media Arts and Design, Corporate Communications concentration; Music Industry minor
Work and Professional Experience
LendUp | Richmond, VA (June 2016 – Present)
Customer Experience Specialist
I maintain financial accounts by processing customer adjustments and recommend solutions to management by collecting customer information and analyzing customer needs. I resolve problems by clarifying issues; researching and exploring answers and alternative solutions; implementing solutions; escalating unresolved problems.
Chinese Disco | Georgetown, Washington D.C. (April 2015 – January 2016)
I established and maintained over 50+ strategic partnerships with local businesses and community groups to develop new business opportunities. I maintained content calendar by planning, creating, and promoting events through social media. I increased the number of Facebook likes and social media engagement by 118.5%. I provided ongoing creative direction for merchandise and promotion materials. I booked DJs, photographers, videographers, caterers, and other event staff.
WeddingWire Chevy Chase, Maryland (May 2014 – April 2015)
I proactively prospected wedding and event professionals by making cold and warm calls. I managed various markets with a particular focus on cultivating working-relationships with local vendors by selling online advertising placement and other business marketing solutions to small and medium-sized businesses.
Social DC PR Washington, District of Columbia (October 2013 – May 2014)
I attended all events and wrote blog posts for SocialDCPR.com. I also promoted events through all outlets of social media and handled social media accounts such as Twitter, Instagram, and Facebook.
Booz Allen Hamilton McLean, Virginia (July 2013 – October 2013)
I worked with a government client who was undergoing a change in their financial system software. I helped with the strategic communication and project management efforts into facilitating this transition.
G2 Public Relations (Grey Group Worldwide) Kuala Lumpur, Malaysia (September 2012 – December 2012)
I pitched client news stories and promoted client events to media via phone, email and SMS; clients included Moët Hennessy Diaego, McDonald’s, Courts and GlobalOne (sponsors the Maybank Malaysian Open). I also prepared press kits, including press releases translated in English, Chinese and Bahasa Malaysia and created zip files of event pictures.
Ariel Publicity Brooklyn, NY (June 2011 – August 2011)
Cyber PR Intern
I promoted clients through all possible social media outlets by pitching to bloggers, podcasters & Internet radio stations, and created virtual press kits for clients. I also created weekly e-newsletters and wrote blog posts for Cyber PR and Mic Control’s New Media Maker Panel series.
Booz Allen Hamilton McLean, VA (June 2010 – January 2011)
Resource Management Analytics Intern
I managed communication between employees, resource managers, and hiring managers through e-mail, website updates, Excel spreadsheets, and organizational charts to assist with staff placement on projects; helped plan small events such as “brown bag” informational luncheons.
XtremeTrips Harrisonburg, VA (May 2010 – Present)
I promoted spring break trips to college students; recruited and managed representatives across JMU campus organizations.
Radiance Salon & Medi-Spa Ashburn, VA (September 2007 – January 2009)
I organized appointments and schedules, managed cash flow and billing support, and assisted clients at the front desk with purchases and all aspects of customer service.
Little Giant Productions Harrisonburg, VA (August 2010)
Formed and managed a concert promotions and production company that helped promote local small shows for college bands and talent, as well as a large scale comedy show with 100% of the proceeds going to a local charity.
Sigma Kappa Harrisonburg, VA (January 2010 – December 2010)
Planned and conducted informational programs such as sexual assault, nutrition, risk management, and stress management, researched various campus resources to provide educational opportunities for the sorority.
School of Media Arts and Design
Fundamental Skills in Media Arts and Design I
This class served as the study of the principles and practices of graphic design and production for digital and interactive media. I learned the basic knowledge of Adobe Creative Suite including Photoshop, Illustrator and InDesign. For my final project, I designed the cover of NYLON magazine and a table of contents, utilizing the skills I acquired throughout this course. (Please disregard the markings in red, as this was my only saved copy)
Fundamental Skills in Media Arts and Design II
A study of the principles and practices of web development and production, as well as digital audio and video production. I learned how to use Adobe Dreamweaver, Apple iMovie and Garageband. I developed a basic website and wrote and produced a short video clip.
Corporate Media Writing
An introduction course to the study and practice of corporate communications. I explored the various functions of a corporate communications department, strategic planning process, and techniques used in corporate media writing. Case studies were examined to simulate real life situations and how to properly handle them.
Principles of Advertising
A study of the principles and practices of advertising, including the process, planning, production and placement of commercial message. I worked as a member of a marketing campaign group through an integrated communication strategy. As a final project, we pitched our campaign to a panel comprised of professionals in the advertising industry.
In this class, I learned the study and practice of advanced techniques in planning and writing feature stories. I wrote a variety of pieces including a self-profile, a query letter, and a feature story.
New Media Law
An exploration of business and legal aspects of new media production, publication and distribution. This course examined legal issues affecting the new media industry including: intellectual property laws, torts, contracts and licensing. I am currently working on a research paper exploring the licensing rights that disc jockeys must acquire before performing.
Information and Communication Technologies
A survey of current communication and information technologies utilized in corporate communication. The class placed an emphasis on research and analysis of current technology trends and applications, as well as message design and implementation of new media technologies. It also focused on effective and efficient use of new social media for information distribution to internal and external corporate constituent groups. The final project included creating an original podcast concerning the use of social media in various industries. The podcast I produced focused on how to effectively pitch music to bloggers. Please click below to listen.
New Media and Society
A study of the key issues arising from the role of information and information technology in organizations and society. Emphasis on the spheres of social life in which new media technologies play a role: politics, community, economics, culture, personal and global contexts. Focus on a wide range of perspectives and on both theoretical and empirical research to examine new media’s role in social capital and community. One of my final projects included writing a group research paper on “The Effect of Technology on Human Intelligence: Is Technology Making Us Dumb and Incompetent?“.
School of Music
Legal Aspects of the Music Industry
An examination of the legal issues affecting the performing arts, recording and music publishing fields. I studied topics including music rights and licensing, performing arts unions and guilds, artist representation, and contractual relationships.
Music and Sound Entertainment and Broadcast Media
An examination of music and sound used in the broadcast and entertainment media from artistic, cultural, technological and business viewpoints. I got to visit a real post-production studio in Northern Virginia and learn more about what it is like working behind the scenes in a studio. I also completed several post-production assignments in the on-campus studio for radio and television/film. Assignments included producing a radio spot for Harrisonburg’s local burger joint, Jack Browns and recording/synchronizing audio for a television commercial. The final project was to recreate the score, voice-overs, and sound effects of a scene from a film. These assignments were created through the use of Logic and Soundtrack Pro. (Again, you’re going to have to take my word on this one..these files were also stored in the lost flash drive!)
Concert Production and Promotion
In this class, I experienced a real hands-on approach to learning about concert production and promotion by forming, as a class, our very own company, Little Giant Productions. It taught me how to contact agents about artist availability, obtain a fictitious business license, promote small shows for local college talent, as well as produce a large-scale comedy show. All proceeds that were raised benefited Jeffrey’s Gifts, a local charity for children battling cancer. An extensive overview of our hard work and efforts can be found in this booklet we created as a class.
In this class, the function of musician/recording artist representatives in the music industry was evaluated. Focus of discussions included artist development from early career stages to concert tours, unions, recording companies, personal appearances, contractual agreements, etc. One of our final projects was to read a case scenario on an artist manager and act as a paid consultant to outline/analyze the important issues and write a recommendation for a solution.
In this podcast, I discuss how to effectively pitch music to music bloggers. Writing a pitch letter to a music blogger can be intimidating, especially if you want them to feature your own music. How do you get bloggers to feature you, without seeming overly self-promotional or beggar-like? Based on my internship at Ariel Publicity, a cyber public relations firm that connects artists to social media outlets along with insight from Chris Bracco’s article, “How to REALLY Get Your Music on Blogs”, I share some great tips on how to craft the perfect pitch letter.
– Show Notes –
00:15 Resources to promote a musician’s music
00:34 Getting featured on a couple popular blogs can open doors to opportunities
01:02 The first step in promoting your music to bloggers is to create an amazing pitch letter
01:35 Use strong subject lines
02:05 Begin with a greeting
02:45 Talk about them first
03:10 Talk about yourself last
03:30 Provide download links to your music
04:03 Politely ask the bloggers to feature you
04:22 Close out the e-mail with a brief thanks
04:35 Include an e-mail signature with contact information
04:54 If you still have not heard from them, send a follow-up e-mail
05:30 Sometimes you have to pitch a blogger at least 3 times
“How to Really Get Your Music on Blogs” by Chris Bracco
- Proficient with Microsoft Office
- Experience with Adobe Photoshop, InDesign, and Illustrator
- Experience with Dreamweaver, iMovie,Garage Band
- Experience with Soundtrack Pro and Logic
- Excellent writing and research skills in a variety of different contexts
- Conversational knowledge of Bahasa Malaysia, French and Japanese